Keeping your sneakers fresh isn’t just about looks—it’s about longevity. Whether you're a sneakerhead with a prized collection or just want to keep your go-to pair looking box fresh, proper cleaning techniques are key.

Here’s a step-by-step, professional-grade guide to sneaker care that helps maintain performance, structure, and style.

1. Gather Your Cleaning Supplies

Before diving in, make sure you’ve got everything you need:

• Soft-bristled brush

• Mild detergent or sneaker cleaner

• Microfiber cloth or soft towel

• Warm water

• Toothbrush (for detailing)

• White vinegar or baking soda (for stubborn stains)

🧼 Need the right tools? Explore our curated Sneaker Shoe Care Collection to get everything you need in one place—from premium cleaners to must-have brushes.

2. Remove Laces and Insoles

Start by taking out the laces and insoles. This allows for more thorough cleaning and avoids water damage. Soak laces in warm soapy water and air dry. For insoles, wipe them down with a damp cloth and let them dry fully.

3. Dry Brush to Remove Loose Dirt

Using your soft-bristled brush, gently remove loose dirt or debris from the surface of your sneakers. This step is crucial—skipping it can result in muddy smudges once water is introduced.

4. Mix a Gentle Cleaning Solution

Combine a small amount of sneaker cleaner or mild detergent with warm water. Avoid bleach or harsh chemicals—they can discolor or degrade sneaker materials.

5. Scrub Gently but Thoroughly

Dip your brush or toothbrush into the solution and scrub the surface of your sneakers, focusing on stains and dirty areas. For mesh or delicate materials, use a microfiber cloth in a dabbing motion to avoid damage.

6. Rinse & Wipe Down

Wipe away any remaining soap or grime with a damp microfiber cloth. Make sure all areas are clean, but don’t oversaturate your sneakers—too much water can warp them.

7. Tackle Tough Stains

For hard-to-remove stains:

• Mix baking soda and water into a paste, apply it, scrub gently, and rinse

• Or, apply a small amount of white vinegar to the stain and dab clean
  

8. Air Dry Properly

Let your sneakers air dry in a cool, shaded, and ventilated area. Avoid direct sunlight or heaters, as they can warp midsoles or fade colors. Once dry, reinsert the insoles and laces—and you're good to go.

💡 Pro Tip from Mad Kicks:

Clean your sneakers regularly, not just when they look bad. A quick maintenance routine keeps materials fresh and prevents buildup that’s harder to remove later.

Want more tips on sneaker care, styling, or exclusive drops? Follow @madkicksme and check out our Sneaker Shoe Care Collection for everything you need to keep your kicks looking fresh.